In 2023 Billie launched V smooth: its first cleansing shave gel designed for the most delicate area. V Smooth is made with super-sensitive ingredients, it’s also fragrance-free, gynecologist-approved, and pH-balanced to match your V’s natural levels. Packaging design and art direction we’re influenced by the delicate and gentle nature of V Smooth. 🐚
✿ PACKAGING DESIGN
✿ ART DIRECTION
✿ PACKAGING DESIGN
✿ ART DIRECTION
PACKAGING DESIGN
Working alongside Billie’s packaging team, I was tasked with leading packaging design for the cleansing shave gel bottle. This consisted of researching competitors in the same category, leading multiple reviews of bottle sketches with founders, and finally the creation of our custom bottle.
ART DIRECTION
Additionally, I helped shape and build out a visual system for this launch. The V smooth world leaned into a pastel palette with subtle pops of saturated color and dreamy, glowy light. I built out the shot which consisted of still-life and in-use imagery, props, wardrobe and casting.
CREDITS:
CREATIVE DIRECTOR:
Noemie Le Coz / Little Troop
PACKAGING:
Dylan Johnson
PHOTOGRAPHY:
Stephanie Gonot