To support the launch of Billies glow-in-the-dark razor I was tasked with leading design on an 8-bit inspired visual world. The graphics would support all marketing material for Moonbeam at launch such as paid ads, e-comm, social, and retail.


✿ CAMPAIGN GRAPHIC IDENTITY
✿ LOGO DESIGN
✿ 3D DESIGN
✿ ILLUSTRATION
✿ WEB DESIGN




LOGO & TYPOGRAPHY

The 3D logo took inspiration from nostalgic anime and sci-fi design. A secondary typeface, Offbit, was brought in for launch to help further build out the visual world. Logo animation by Keri Birmingham.








ILLUSTRATION

All icons and scenic backgrounds were made pixel by pixel (literally) to further build out the moonbeam world and allow design flexibilty on all channels.

















WEB

Creative for a Moonbeam site takeover was led by me in collaboration with Billie’s internal digital team. This site takeover consisted of an updated navigation bar, designing a new landing page specifically for the Moonbeam razor, and an updated CLP page and homepage.


















YOUTUBE AD PLACEMENT (CANADA)

Video editing and an additional “glow-in-the-dark” 3D logo for a canada ad placement.






CREDITS:


ART DIRECTION:
Katie Minchak

ANIME ILLUSTRATION:
Nikhil Markale

ANIMATION:
Keri Birmingham