In 2024 Billie, the brand known for its cult-favorite razor and award-winning shave essentials, launched its biggest category expansion yet: moving beyond body hair into bodycare. The launch consisted of 15 new products: 4 body washes, 4 body lotions, 4 solid deodorants and 3 roll on deodorants. I was tasked with leading art direction for still life imagery and leading design for launch across their ecomm assets.
✿ ART DIRECTION
✿ CAMPAIGN GRAPHIC IDENTITY
✿ WEB & EMAIL DESIGN
✿ ART DIRECTION
✿ CAMPAIGN GRAPHIC IDENTITY
✿ WEB & EMAIL DESIGN
ART DIRECTION
Working alongside Billie’s creative director, I built out a visual system for this launch, keeping the 6 scent families consistent across all new categories to help their audience navigate this launch with ease. I built out the shot which consisted of still life and in-use imagery.
CAMPAIGN IDENTITY
I led the creation of the visual guide to be used across paid ads and in-store displays, which consisted of type treatments, color palettes, and layout templates.
WEB & EMAIL
Additionally, I led creative on designing 15 new product pages and web banners needed for launch, in collaboration with Billie’s digital team.
